LinkedIn Profile Optimization Best Practices
Best practices to ensure that your LinkedIn profile is fully optimized for lead generation and visibility.
What You'll Get
In this video course, I will walk you through LinkedIn profile optimization best practices designed to generate leads, build your brand, raise awareness, and close more deals on LinkedIn.
Who This Course Is For
This course is for any sales professional, entrepreneur, or individual who wants to better leverage LinkedIn as a sales and marketing tool. It is for those who know they can be better optimizing their LinkedIn profile and understand the impact an elite profile can have on building their brand and lead generation.
How To Use This Course
I recommend that you go through this course from start to finish in one sitting at least once (heck, it's only ~20 minutes). As you move through the course, make note of tips or and pieces of insight that you’d like to revisit. When you’ve made it to the end, start going back and diving deeper into items that you know you want to learn more about and implement for yourself.
If you know you have already completed parts of this course, feel free to bounce around from section to section to ensure that you've checked off all optimization best practices.
StartDo you have a professional headshot? (1:30)
StartDo you have a branded background image? (1:27)
StartDo you have a compelling headline? (2:02)
StartLet's talk about your summary. (1:41)
StartCustomizing your Profile URL. (1:34)
StartAdd company summaries in your work experience. (1:25)
StartAdd skills to your profile. (1:25)
StartAdd relevant media to your profile. (2:00)
StartRequest and give recommendations. (2:18)
StartAdding your accomplishments to LinkedIn. (1:12)